Kevin Cortez Logo Hoodie (2007)

Ever since I was a child I have been very fascinated by optical illusions. In high school I played around with the idea of creating a personal logo that, when inverted, would read both my first and last name. I made some sketches and managed to figure out a design, but it wasn’t until typography class in college where the design was fully realized.

 

Photos by Jasmin Dosanj.